Meet Pulso Social Marketing at Web Summit 2026
From 9 to 12 November, Lisbon hosts one of the biggest technology events in the world, and Pulso Social Marketing will be there. Web Summit is expected to welcome more than 70,000 people from over 160 countries, including more than 2,300 startups, 1,200 investors and over 900 speakers.
For Pulso Social Marketing, it’s an opportunity to meet ambitious businesses, exchange ideas and explore the changes shaping how companies reach their customers.
Four days in Lisbon
Web Summit brings together founders, investors, technology leaders and teams from around the world. The event opens on 9 November, with the main conference and exhibition taking place from 10 to 12 November at the MEO Arena and Feira Internacional de Lisboa (FIL).
Alongside talks and masterclasses, the event creates space for conversations with companies at different stages of growth, from startups preparing to enter the market to established businesses expanding internationally.
What we’re going to explore
One question we’re taking to Lisbon is how businesses can stay visible when people get answers from AI without ever visiting their websites. The Marketing Summit programme looks at this shift and the growing role of generative engine optimisation, or GEO.
This matters to our clients. If the way buyers find and research suppliers is changing, we need to understand what that means for their content and how we measure its results. We want to hear how other teams are adapting and what they’ve found useful in practice.
We’re also interested in sessions on AI’s role in everyday marketing work and the use of customer data to improve campaigns while respecting privacy. Keeping up with these developments is part of our job. The value for clients comes from knowing which ones deserve their time and budget.
We’ll bring those insights back to the accounts we work on, using them to review our approach and make recommendations that fit each business.
Let’s meet at Web Summit
Alongside the programme, Audrey will be meeting founders and teams to hear about the businesses they’re building and where marketing is proving difficult. For us, these conversations are a useful way to understand what companies need as they enter new markets or try to reach buyers who are unfamiliar with their products.
If you’re attending Web Summit and would like to discuss your marketing, get in touch to arrange a meeting with Audrey at the footAR stand.
To book a meeting with Audrey, email info@pulsosocial-marketing.com, call +351 915 786 022, or book a time in our calendar here.