Sectors · Automotive & mobility
Automotive marketing that gets you shortlisted.
Strategy, ads, SEO, content, trade shows and CRM for automotive suppliers and mobility companies that need qualified RFQs, demos and tenders. Founder-led, in English, French and Portuguese.
Built for
- Tier 1 and Tier 2 suppliers and component manufacturers
- EV, battery and charging infrastructure companies
- Fleet, connected-car and mobility software and services
- Automotive brands growing into the UK, France or Portugal
Sound familiar?
Most automotive and mobility teams we speak to face the same six problems. Here is how we solve each one.
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Invisible until the RFQ lands?
How we fix it
Early visibility with procurement and engineering. Capability pages, certification signals and LinkedIn campaigns aimed at the OEM and Tier 1 buyers who build the supplier list.
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Great engineering, unclear message?
How we fix it
Positioning that turns technical detail into a reason to buy. One clear value proposition for each audience: engineers, purchasing, fleet managers and drivers.
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Trade shows that cost more than they return?
How we fix it
Event marketing end to end, from Automechanika to The Battery Show. Pre-booked meetings, stand messaging and follow-up logged in your CRM, so every conversation is traceable to pipeline.
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Long sales cycles, leads gone cold?
How we fix it
HubSpot or Salesforce set up for long B2B cycles. Lead scoring, nurture sequences and account tracking that keep a whole buying committee warm for months.
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A website that reads like a catalogue?
How we fix it
A site built for technical buyers. Capability and application pages, quality and compliance proof, clear RFQ and demo paths, and SEO around what buyers actually search.
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Struggling to grow in new markets?
How we fix it
Campaigns in English, French and Portuguese, adapted to how buyers in each market research, compare and decide. The only trilingual agency in Madeira.
What we do
We join, or become, your marketing team
Whether you have a marketing department or nobody owns marketing yet, we slot in fast. Senior strategy and hands-on execution from the same people.
See all 360 services-
Positioning & go-to-market
ICP, buying committee mapping and a market-entry plan with KPIs tied to pipeline.
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Google & LinkedIn Ads
Campaigns aimed at procurement, engineering and fleet decision-makers, optimised on cost per qualified lead.
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Websites & technical SEO
Capability, application and product pages that rank and turn technical visitors into RFQs.
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Trade shows & launches
Pre-show outreach, stand messaging, launch events and post-show follow-up, end to end.
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HubSpot & Salesforce CRM
Set-up, lead scoring, nurture emails and reporting your sales team trusts.
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Content & thought leadership
Application stories, technical articles and LinkedIn content that earn credibility with engineers.
How we work
From first call to pipeline
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Free consultation
We look at your pipeline, your markets and your goals, and tell you honestly where the gaps are.
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Strategy & proposal
A tailored plan: positioning, target accounts, channels, events and the KPIs we will report on.
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Launch
Campaigns, content and automation go live, in your tools and in your brand voice.
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Measure & optimise
Monthly reporting on qualified leads, RFQs, meetings booked and pipeline. What works gets more budget.
Why Pulso Social Marketing
Industrial B2B experience, without the agency layers
Pulso Social Marketing is led by Audrey Zarlenga, who has led marketing for manufacturing and technology companies across France, the UK, Australia and Portugal. She has covered 15+ European markets, implemented HubSpot and Salesforce, worked through distributor networks and run trade shows for technical buyers.
You work directly with the people doing the work. No account managers, no hand-offs, no junior team learning on your budget.
Keep your existing stack
We work inside the tools your team already uses, so nothing has to be rebuilt.
- HubSpot
- Salesforce
- Google Ads
- LinkedIn Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- WordPress
- Zapier
- Make
- Canva
- ClickUp
FAQ
Automotive marketing questions
What does an automotive marketing agency do?
It plans and runs the marketing that brings in RFQs, demo requests and qualified leads: positioning, websites, paid ads, SEO, trade shows and CRM automation. The goal is a pipeline your sales team can forecast.
Do you work with established suppliers or mobility start-ups?
Both. Established suppliers bring us in to sharpen positioning and win new accounts. EV and mobility start-ups often use us as their whole marketing department.
How do you measure success?
On business numbers: qualified leads, RFQs, meetings booked, cost per lead and pipeline. We agree the KPIs with you before anything goes live.
Can you market our technology without exposing confidential details?
Yes. We work only from what you approve for public use and build credibility through capabilities, certifications and applications. Customer and programme names stay private until you clear them.
Do you work with automotive companies outside Portugal?
Yes. We are based in Funchal, Madeira, and work remotely with teams in the UK, France and across Europe, in English, French and Portuguese.
Let's get you shortlisted.
Book a free consultation. We'll look at your pipeline and show you where the quickest wins are.