Sectors · B2B SaaS
SaaS marketing for B2B brands with limited in-house resources
Strategy, ads, SEO, content and CRM for SaaS companies that need qualified demos, not vanity metrics. Founder-led, in English, French and Portuguese.
Built for
- SaaS startups that need a marketing team without hiring one
- Scale-ups whose in-house team needs more output
- SaaS companies expanding into the UK, France or Portugal
Sound familiar?
Most SaaS teams we speak to face the same six problems. Here is how we solve each one.
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Not enough qualified demos?
How we fix it
Full-funnel demand generation. Google and LinkedIn Ads, lead magnets and landing pages, all tracked to pipeline, not just clicks.
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No marketing team, or a stretched one?
How we fix it
We join, or become, your marketing team. One senior partner who plans and executes, with no account managers in between.
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Traffic, but no sign-ups?
How we fix it
Website and landing page optimisation. Clearer messaging, faster pages and conversion paths built around your trial or demo.
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Invisible in search and AI answers?
How we fix it
SaaS SEO and content built around your buyers' questions: use-case pages, comparison pages, articles and technical fixes that make you easier to find.
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Leads go cold before sales calls?
How we fix it
HubSpot CRM and automation. Lead scoring, nurture sequences and clean handovers, so marketing and sales work from the same data.
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Struggling to grow in new markets?
How we fix it
Campaigns in English, French and Portuguese, adapted to each market's buyers and culture, not just translated.
What we do
We join, or become, your marketing team
Whether you already have a marketing department or nobody owns marketing yet, we slot in fast. You get senior strategy and hands-on execution from the same people.
See all 360 services-
Demand gen strategy
ICP, positioning and a full-funnel plan with KPIs tied to pipeline.
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Google & LinkedIn Ads
Paid search and paid social aimed at your buyers, optimised on cost per demo.
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Landing pages & CRO
Pages built to turn visitors into trials and demo requests.
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SaaS SEO & content
Articles, use-case pages and technical SEO that compound over time.
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HubSpot CRM & automation
Set-up, lead scoring, nurture emails and reporting your sales team trusts.
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Launches & events
Product launches, webinars and trade show campaigns, end to end.
How we work
From first call to pipeline
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Free consultation
We look at your funnel, your numbers and your goals, and tell you honestly where the gaps are.
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Strategy & proposal
A tailored plan: positioning, target accounts, channels and the KPIs we will report on.
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Launch
Campaigns, content and automation go live, in your tools and in your brand voice.
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Measure & optimise
Monthly reporting on leads, cost per demo and pipeline. What works gets more budget.
Why Pulso Social Marketing
Senior B2B experience, without the agency layers
Pulso Social Marketing is led by Audrey Zarlenga, who brings more than ten years of international marketing leadership across B2B SaaS, EdTech and simulation technology. She has led marketing across 15+ European countries, implemented HubSpot and Salesforce, and run campaigns and trade shows for technical B2B audiences.
You work directly with the people doing the work. No account managers, no hand-offs, no junior team learning on your budget.
Keep your existing stack
We work inside the tools your team already uses, so nothing has to be rebuilt.
- HubSpot
- Salesforce
- Google Ads
- LinkedIn Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- WordPress
- Zapier
- Monday
- Canva
- ClickUp
FAQ
SaaS marketing questions
What does a B2B SaaS marketing agency do?
It plans and runs the marketing that brings in trials, demos and qualified leads: positioning, paid ads, SEO, content, landing pages and CRM automation. The goal is a predictable pipeline for your sales team.
Do you work with startups or scale-ups?
Both. Early-stage teams often use us as their whole marketing department. Scale-ups usually bring us in to add output and expertise alongside their in-house team.
How do you measure success?
On business numbers: demo requests, qualified leads, cost per lead, conversion rates and pipeline. We agree the KPIs with you before anything goes live.
How do you work with clients?
Every project starts with a free consultation. From there we send a tailored proposal, either a one-off project or an ongoing monthly retainer.
Do you work with SaaS companies outside Portugal?
Yes. We are based in Funchal, Madeira, and work remotely with SaaS teams in the UK, France and across Europe, in English, French and Portuguese.
Let's talk pipeline
Book a free consultation. We'll look at your funnel and show you where the quickest wins are.