Driving growth for industrial and manufacturing companies

European manufacturers are dealing with rising costs, fragile supply chains and cheaper competition from abroad. Many make better products than the suppliers who beat them on price, but buyers can’t see the difference online, and most of the buying decisions now happen before anyone picks up the phone.

There’s also an opportunity here. Between the pandemic, the war in Ukraine and the attacks on ships in the Red Sea, many companies have learned the hard way that a cheap supplier on the other side of the world is a risk, and more of them are looking for suppliers closer to home. That should favour European manufacturers, as long as buyers can find them and understand what makes them different.

At Pulso Social Marketing, we plan and run the marketing for manufacturing companies, from the way they present themselves to the way they launch products and enter new markets. Whatever you produce, our job is to turn your technical expertise into qualified leads.

Our founder has spent years marketing manufacturing and technology companies in France, the UK, Australia and Portugal, so we know how long these sales take and how technical the buyers can be. We help manufacturers show buyers why they’re worth choosing. That means a website that works, a CRM that tracks every lead, and campaigns on Google and LinkedIn that reach buyers while they’re still comparing suppliers.

Everything is handled by one senior team. The people who plan your strategy are the same people who write the content, run the campaigns and set up your CRM, so nothing gets lost along the way.

Manufacturing isn’t the only complex B2B sector we work in. We bring the same approach to defence, aerospace and simulation technology, where sales are just as technical and buyers just as demanding.