Macaronight 2026: where research meets our marketing agency
Pulso Social Marketing joined the University of Madeira for European Researchers’ Night in Funchal. An afternoon and evening where science left the lab and met the city.
| Date | Time | Venue | Entry |
|---|---|---|---|
| Friday 25 September 2026 | 15:00 – 21:30 | Largo do Colégio, Funchal | Free, open to all |
Science, face to face
Macaronight 2026 (European Researchers’ Night) was organised by the Universidade da Madeira (UMa) with the goal to bring science closer to society and show the public what the university’s research community is working on.
Throughout the afternoon and into the evening, UMa presented research areas, projects and activities in an accessible, hands-on format. Visitors could talk directly with researchers and see how research responds to today’s challenges and to the sustainable development of Madeira.
A strong focus was placed on young people: sparking curiosity, building interest in science, and showing that research is part of everyday life.
Why our marketing agency took part
Great research deserves an audience as good as the work itself.
Madeira produces serious science. Marine biology, the Laurisilva forest, health challenges, engineering, tourism, food sustainability, the social sciences. Much of it stays inside journals and conference rooms.
We were at Macaronight because that gap is exactly where marketing can help. Explaining complex work clearly. Putting it in front of the right people. Turning interest into partnerships and support.
It was also a chance to meet the people behind the research, hear what they are building, and understand what stands between their work and a wider audience.
How Pulso Social Marketing supports research
We work with researchers, research centres, universities and science-led projects to make their work understood, seen and funded. Our mindset: Strategy-first, no intermediary, top quality, in English, French and Portuguese.
01 Research communication
Turning complex findings into clear stories that non-specialists actually read.
- Plain-language summaries and explainers
- Social media content and campaigns
- Video, visuals and infographics
- Trilingual copy: EN, FR, PT
02 Visibility
Getting your project found by the media, industry and the public.
- Project website and landing pages
- SEO so your work ranks when people search
- Press releases and media relations
- Public events, launches and showcases
03 Impact
Showing evidence that your research reaches and changes things.
- Communication and dissemination plans
- Stakeholder and community engagement
- Measurable KPIs and impact reporting
- Newsletters and CRM to keep audiences engaged
04 Funding
Strengthening the case for your next grant, sponsor or partner.
- Communication sections for funding applications
- Partnership and sponsorship decks
- Outreach to industry and private funders
- Campaigns that build a track record funders can see
- Founder-led, no account managers
Let’s get your research seen.
Working on a project, a research centre or a funding application? Tell us about it. We reply within one business day.
Get in touch
(+351) 915 786 022